SAN FRANCISCO |
SAN FRANCISCO May 1 (Reuters) – The cramped third-floor
studio where a scarf-wearing puppet is being filmed feels more
like the hive of an Internet startup than the set of a video
production.
Squatting behind a table on one end of the room, the show’s
director does double-duty as puppeteer, while colleagues outside
the camera’s field of view toil on Mac computers.
Peter Furia, the director-cum-puppeteer, has no formal
background in acting. But with years of experience making short
online videos that “went viral” on the Web, Furia and two
partners have high hopes for American Hipster, a new YouTube
“channel” that streams three original series every week.
American Hipster is one of about 100 channels covering
topics ranging from food to sports that YouTube is bankrolling
to attract advertising dollars of the television world by
getting YouTube users to adopt the habits of television viewers.
The success of the channels will test whether YouTube, a
division of Google Inc, can evolve from a popular hub
for home videos into an influential player in the entertainment
industry’s big leagues.
On Wednesday, YouTube will promote a new slate of original
channels to big-brand advertisers in New York, hosting for the
first time a splashy “upfront” event where
Article source: http://uk.reuters.com/article/2012/05/01/youtube-idUKL1E8G1N2720120501?feedType=RSS&feedName=consumerproducts-SP Wedding voucher directory
